What Happened to SoBe Drinks? Once Popular Beverage Is Hard to Find

April 2024 · 4 minute read

Have no worry, SoBe drinks are nonetheless right here, however your favorite could be certainly one of over 23 product flavors that the company has discontinued.

Danielle Letenyei - Author

Where have SoBe drinks gone? If you're like dozens of Twitter customers who've been flooding the platform searching for answers to this looming query, rest confident as now we have some answers for you. SoBe drinks, once a popular beverage emblem that carried more than one fruitful flavors, seems to have totally disappeared from the market.

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If you may have been at the hunt for a SoBe drink, you should still be ready to find one in case you are lucky. The logo, which used to be founded in 1995 and is owned through PepsiCo, still has a practical website online that features its current line of beverages SoBe Elixir, though they can't be bought without delay from the website (bummer). But, if you're adamant about finding SoBe drinks, there nonetheless is also some way.

Keep studying to find out where you'll find SoBe drinks.

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Twitter customers (and everyone else) need to know what happened to SoBe drinks.

For a number of years now, Twitter users were asking what happened to their favourite SoBe flavors of Lifewater, Elixir, Teas, and Lizard Milk.

“@pepsi Hey did you guys discontinue Sobe Lifewaters? None of the grocery retail outlets close to me in Dayton, Ohio promote it anymore and if they have got been discontinued, that can sadden me greatly!! I spent virtually $50/month at the Yumberry Pomegranate alone! I can't find your reply anymore..,” tweeted @Squeener97 in 2019.

His preliminary tweet used to be followed by means of a lot of others searching for their favorite flavors.

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The SoBe website online has a product locator.

Officials with Pepsi Co., which has owned the SoBe brand since 2000, recommend that drink fanatics check the product locator on its web page. Although the emblem hasn’t been discontinued altogether, “native availability can range.”

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“We're running diligently to keep products readily to be had to our customers. Please consider using home delivery or grocery pickup options via your local retail outlets if to be had. Many of our merchandise also are to be had in e-commerce in the event you'd choose to order on-line,” the SoBe website online states in its steadily asked questions.

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SoBe drinks would possibly nonetheless be available on-line.

While some SoBe products have been being offered on Amazon, as an example, the e-commerce large had a 12-pack of 20-ounce bottles on Amazon for $18 and a 12-pack of SoBe Elixir for $35, many of those listings do not appear to be lively anymore. But, if there are any firms that still have some SoBe merchandise readily available they want to eliminate, they are going to turn to Amazon to sell them.

At one point, Walmart also had some flavors of the SoBe Water and Elixir to be had, principally online via its third-party sellers. However, in-store availability is every other story.

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Source: Twitter

SoBe was inspired via South Beach, Fla.

SoBe got its start in 1995 when founders John Bello and Tom Schwalm wanted to recreate the vibe of South Beach, Fla., in a drink. The first made from the South Beach Beverage Company was the SoBe Black Tea 3G, which contained ginseng, guarana, and ginkgo.

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SoBe was once at the vanguard of energy and vitamin-infused drinks that attracted Pepsi's attention. Pepsi purchased the company in 2000.

Will SoBe ultimate?

SoBe merchandise could be hard to find, despite the fact that there might still be a handful of drinks floating around out there. How long they will be to be had? That's uncertain. While SoBe still has its social media accounts, the company hasn't been lively for years. The last Twitter post was once in 2016 and the final Facebook posts have been in December 2017.

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